Smartly.io
AI advertising platform generating 1.9M+ creative assets at scale using Dynamic Creative Optimization across Meta, Google, TikTok, and Pinterest.
Smartly.io is an AI advertising platform that generates and optimizes creative assets at scale across Meta, Google, TikTok, Pinterest, and other channels. Built for agency teams, performance marketers, brand teams, and creative teams, the platform unifies creative production, media management, and campaign intelligence in a single interface. Its core capabilities include AI-powered creative building and personalization that reduces production time by two-thirds, automated cross-channel campaign management with budget optimization, and real-time performance measurement across the entire ad ecosystem. The platform uses Dynamic Creative Optimization to generate 1.9M+ creative assets and has been recognized as an OpenAI creative adtech partner. Smartly.io delivers measurable results—customers report 28% lower CPA, 2x subscription increases, and 10.5% overall CPA reductions. The platform serves enterprise customers including Samsung, Spotify, Uber, Ralph Lauren, and Tripadvisor, with pricing available through direct sales engagement.
The terms state no explicit mention of using customer inputs to train AI models, but Smartly.io reserves broad rights to
No training opt-out mechanism was identified in the legal documents.
Moderate risk. Suitable for internal data but avoid confidential information.
The terms state no explicit mention of using customer inputs to train AI models, but Smartly.io reserves broad rights to use aggregated/anonymized data to 'develop, improve, and optimize the Service.' This ambiguity creates moderate risk - while anonymized data usage is stated, the scope of 'improve' could include model training.
“Smartly.io has the right to create, collect, and use aggregated, anonymized data derived from Customer's use of the Service for Smartly.io's own purposes including to develop, improve, and optimize the Service.”
Customer grants Smartly.io a 'non-exclusive, worldwide, and limited right' to use Customer Content for service delivery. However, the Feedback clause (section 4.4) allows perpetual, unrestricted use of any feedback without obligations, creating moderate risk for feedback-derived content.
“Customer hereby grants Smartly.io a non-exclusive, worldwide, and limited right to use Customer Content for purposes of delivering and performing the Service under this Agreement.”
The terms mention 'Third Party AI Models' and reference a 'Sub-processors list available,' indicating third-party involvement. However, specific details about data sharing with third parties are not fully detailed in the provided excerpt, creating moderate risk.
“AI Models mean models created by Smartly.io or by third parties. Sub-processors list available.”
No explicit data retention period or deletion rights are specified in the provided text. The terms mention GDPR compliance and DPA availability, which implies standard retention practices, but lack explicit customer deletion rights or retention timelines, creating moderate uncertainty.
“No specific excerpt available - data retention terms not explicitly stated in provided text.”
IP ownership is clearly favorable to customers. Section 4.3 explicitly states 'Customer retains all rights in Customer Content' and 'No IP transferred from customer to Smartly.io.' This is the safest possible position.
“Customer retains all rights in Customer Content. No IP transferred from customer to Smartly.io.”
Strong compliance posture documented: GDPR compliant, DPA available, Security documentation provided, and Sub-processors list available. These are enterprise-grade compliance indicators with no gaps mentioned.
“EU GDPR compliance. DPA available. Security documentation provided. Sub-processors list available.”
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