Clearbit
Clearbit provides real-time data enrichment and lead generation tools, helping businesses enhance their customer profiles and improve marketing strategies through actionable insights.
Clearbit is an **AI-powered B2B data enrichment platform** that automatically enriches customer data by extracting over 100 B2B attributes from 250+ data sources, transforming minimal information like an email address or company URL into comprehensive profiles with company details, technographics, and person-level insights.[1][6] The platform's core capabilities include real-time CRM enrichment that automatically updates Salesforce and HubSpot records, website visitor identification that deanonymizes anonymous traffic to reveal potential leads, and AI-driven lead scoring and ideal customer profile creation that helps sales teams prioritize prospects with precision.[2][4]
Clearbit serves B2B sales and marketing teams of all sizes—from startups to enterprises—who need to streamline prospect research, improve lead qualification, shorten sales cycles, and build more targeted marketing campaigns by leveraging enriched customer intelligence.[3][4] The tool differentiates itself through its seamless integration with major CRM platforms, continuous machine learning-powered data updates that keep information current, and its ability to identify patterns across vast datasets that would take human analysts weeks to uncover, effectively turning raw data into actionable business intelligence.[1][2]
Clearbit explicitly states it will use customer data for AI training and model improvement. Section 2.6(ii) and 2.8 auth
Clearbit explicitly states it will use customer data for AI training and model improvement. Section 2.6(ii) and 2.8 auth
High risk across multiple dimensions. Only use with public, non-sensitive data.
Clearbit explicitly states it will use customer data for AI training and model improvement. Section 2.6(ii) and 2.8 authorize use of Customer Data and Website Data for 'improvement, development (including through the use of techniques such as machine learning)' with no opt-out by default—only an opt-out mechanism for adding data to the commercial database.
“[ToS] 'Customer Data collected by the Clearbit Tags may be used by Clearbit and its Affiliates for improvement, development (including through the use of techniques such as machine learning), provision, and enhancement of Clearbit Services.'”
Section 3.1 grants Clearbit a perpetual, worldwide, non-exclusive license to use, reproduce, distribute, perform, display, and create derivative works of Customer Data. The license is perpetual and explicitly includes sharing data with other customers in exchange for information, constituting a broad sublicense without meaningful restrictions.
“[ToS] 'You hereby authorize and grant to Clearbit and its Affiliates a worldwide, limited, non-exclusive, perpetual license to use, store, process, transfer, reproduce, distribute, perform, display, and create derivative works of Customer Data.'”
Section 3.1 explicitly authorizes sharing Customer Data with other customers and Clearbit Affiliates. Section 2.9 permits data sharing with Third-Party Applications via integrations. The DPA Section 10.8 lists sub-processors but allows Clearbit to add new ones with only 30 days' notice and deemed consent if no objection.
“[ToS] 'your sharing of data with Clearbit and its Affiliates may amount to a "sale" of Personal Data under certain state statutes' and 'for other customers' use in exchange for information that we hope is equally valuable to you.'”
The DPA Section 10.12 states data is retained only as long as needed to provide services, unless required by law or customer instructs otherwise. However, Section 5.4 of ToS permits customers to retain Product Data indefinitely after termination if they have an independent legal basis, creating ambiguity about Clearbit's deletion obligations.
“[DPA] 'Processor Data (including any copies) shall not be kept longer than is required to provide the Clearbit Services under the agreement, unless (i) a longer retention period is required to comply with applicable laws.'”
Section 8.1 explicitly states Clearbit owns all Intellectual Property Rights in the Services and Product Data, including any data downloaded or incorporated by the customer. The customer receives no ownership rights over outputs or Product Data generated through the service.
“[ToS] 'You acknowledge that, as between the parties, Clearbit and its Affiliates owns and retains all right, title and interest in the Intellectual Property Rights in the Services and Product Data.'”
Clearbit holds SOC 2 Type II certification (mentioned in DPA Schedule 1, Section 2). However, no mention of GDPR compliance certification, ISO 27001, or HIPAA. The DPA incorporates Standard Contractual Clauses and references Data Privacy Framework, but formal compliance certifications beyond SOC 2 are not explicitly stated.
“[DPA Schedule 1] 'Clearbit holds the following security-related certifications from independent third-party auditors: SOC 2 Type II.'”
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