Lusha
AI-powered B2B prospecting with 285M+ enriched contacts, natural-language list building, live intent signal alerts, and AI-powered email assistant.
Lusha is an AI-powered B2B prospecting platform that combines a database of 285M+ enriched contacts with real-time buying signals to help sales, marketing, and RevOps teams identify and prioritize qualified prospects. The platform enables natural-language list building—allowing users to define target audiences conversationally—and delivers live intent signal alerts that surface accounts showing active buying behavior. Core capabilities include verified contact data enrichment (email and phone), CRM synchronization, and an AI-powered email assistant that helps craft outreach. Lusha integrates across the go-to-market stack through native CRM connectors, a Chrome extension for LinkedIn prospecting, and a B2B data API, while also offering AI-driven prospect recommendations to streamline pipeline building. The platform is available on a freemium model with paid and enterprise tiers, is SOC2 certified and GDPR compliant, and is designed to scale from small teams to large enterprises seeking to keep prospect records current and prioritize accounts with genuine buying intent.
Lusha offers optional AI features that analyze user search behavior and recommend prospects. While customers can control
No training opt-out mechanism was identified in the legal documents.
Moderate risk. Suitable for internal data but avoid confidential information.
Lusha offers optional AI features that analyze user search behavior and recommend prospects. While customers can control activation, the terms allow Lusha to process and analyze customer data for AI/ML purposes, creating moderate risk for shadow AI use.
“Lusha offers certain AI, machine learning, or similar features which Customer can choose to activate, including features designed to analyze what companies are searching for”
Customer retains rights to its own data, but Lusha gains broad authorization to store and process data across multiple countries. The license scope for Lusha's use of customer data during processing is not explicitly limited, creating moderate risk.
“Customer authorizes Lusha to store/process data in the US or any other country where Lusha maintains facilities.”
Terms authorize data transfers to multiple countries via Standard Contractual Clauses but do not explicitly detail third-party sharing practices. Moderate risk given international data facility access without clear third-party restrictions.
“Customer authorizes Lusha to store/process data in the US or any other country where Lusha maintains facilities.”
Terms reference DPA compliance and GDPR but do not specify retention periods or deletion procedures in the provided text. Moderate risk due to lack of explicit retention/deletion terms visible in excerpt.
“Each Party processes Personal Data per DPA at lusha.com/legal/dpa/.”
Clear IP ownership: Lusha owns platform rights, customer retains rights to its own data. This is favorable and creates minimal risk for IP disputes.
“Lusha owns all rights to the Platform. Customer retains rights to its own data.”
Strong compliance posture with explicit references to GDPR compliance, SOC2, ISO 27001 certifications, and Standard Contractual Clauses for data transfers. Minimal risk.
“GDPR compliant. DPA available. SOC2 and ISO 27001 certifications referenced on Trust Center. Standard Contractual Clauses”
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