Arcads is a digital advertising platform that enables businesses to create, manage, and optimize their ad campaigns across various channels, enhancing visibility and engagement.
Arcads is an AI-powered platform that generates hyper-realistic, direct-to-camera UGC-style video ads using AI actors trained on real human footage, enabling marketers to produce captivating content for platforms like TikTok and Facebook in minutes.[1][3][4] Its core value proposition lies in slashing production costs and time compared to traditional shoots—around $11 per video—while delivering natural gestures, expressions, and body language that avoid the uncanny valley effect.[1][4]
Key features include a library of over 1,000 AI actors with customizable faces, full emotion control, one-click video editing for B-rolls, music, captions, and transitions, multilingual support in 30+ languages, and bulk generation for A/B testing hooks, voices, and calls-to-action.[3][5] Ideal for performance marketers at fast-growing D2C brands, mobile app studios, and top agencies, it excels in top-of-funnel ad creation for product promos, app demos, and fighting ad fatigue through creative diversity and data-driven iteration.[2][3]
What sets Arcads apart is its performance-first mindset, leveraging real human performers augmented by AI for unmatched realism, rapid scaling from concept to hundreds of variations, and built-in feedback loops to identify and amplify winning creatives.[2][4]
The documents explicitly state that data accessed through Google Drive, Dropbox, TikTok, and X integrations are NOT used
No training on user data means no opt-out is necessary.
Moderate risk. Suitable for internal data but avoid confidential information.
The documents explicitly state that data accessed through Google Drive, Dropbox, TikTok, and X integrations are NOT used to train AI models. The ToS and Privacy Policy both contain clear language prohibiting AI training on user-supplied content and integrated third-party data.
“[ToS] 'Such data are not used to develop, improve, or train generalized artificial intelligence and/or machine learning models.' [Privacy] 'We do not sell Google Drive data, use it for advertising, or use it to develop, improve, or train generalized artificial intelligence or machine learning models.'”
The ToS grants FRESHR a broad license to Integrated Elements (Scripts, Prompts, Client Videos) including the right to train AI models, adapt, modify, and promote services. While the license is limited to service provision and improvement, the scope is broad and includes training rights. The license does not explicitly terminate on account deletion.
“[ToS] 'The Client grants FRESHR, free of charge, a worldwide license to use the Integrated Elements, which includes: The right to train FRESHR's artificial intelligence models for the purpose of improving the Services. The right to promote the Services and the activity of FRESHR.'”
Data is shared with service providers (AI providers, hosting, payment processors) under contractual obligations, but the documents lack a published sub-processor list. Third-party integrations (Google, Dropbox, TikTok, X) involve data sharing with those platforms. The Privacy Policy states data may be processed by service providers but does not provide comprehensive transparency on all sub-processors.
“[Privacy] 'Our processors: artificial intelligence service provider, provider of lipsync, provider of generative voice AI, hosting service provider, newsletter sending service provider, audience measurement and analysis service provider, electronic messaging service provider, secure payment service provider, invoicing tool, cookie management tool, etc.' [Privacy] 'our service providers (such as hosting and artificial intelligence providers) solely to provide the Platform features you request'”
Retention periods are specified for most data types (e.g., 10 weeks for connection logs, 5 years for transaction archives, 12 months for TikTok/X post records), but some periods are vague (e.g., 'for the duration of the business relationship'). Deletion on request is mentioned but not explicitly guaranteed within a specific timeframe. Account deletion after 2 years of inactivity requires user response.
“[Privacy] 'Your connection logs are kept for 10 weeks. If your account is inactive for a period of 2 years, it will be deleted if you do not respond to our reactivation email.' [Privacy] 'Personal data are retained for the duration of our business relationship.'”
The ToS states FRESHR grants a non-exclusive license on generated Videos and cannot grant exclusive licenses due to AI use. The Client retains ownership of Integrated Elements (Scripts, Prompts, Client Videos) but grants FRESHR broad rights including training. Ownership of outputs is ambiguous—FRESHR grants a license but the Client's exclusive ownership is not clearly affirmed.
“[ToS] 'FRESHR grant to the Client a non-exclusive, personal and non-transferable license on the Video. FRESHR cannot grant an exclusive license because of the use of artificial intelligence.' [ToS] 'the Integrated Elements remain the property of the Client and may be protected by all industrial and intellectual property rights.'”
The documents reference GDPR compliance and French data protection law but do not mention SOC 2, ISO 27001, HIPAA, or other formal certifications. Security measures are described (encryption, access control, incident response) but no third-party audit certifications are cited. No trust page or published security documentation is referenced.
“[Privacy] 'in compliance with Regulation (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter the "GDPR") and French Data Protection Law n° 78-17 of 6 January 1978' [Privacy] 'Encryption: all data exchanged between you and the Platform is encrypted in transit using TLS (HTTPS).'”
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