Segwise
AI creative intelligence platform that auto-tags every element of video and image ads using multimodal AI, then maps tags to ROAS.
Segwise is an AI-powered creative intelligence platform designed for mobile game studios, DTC brands, subscription apps, and growth agencies that need to optimize ad creative performance across multiple channels. The platform unifies creative data from 15+ ad networks, DSPs, MMPs, and internal sources through no-code integrations, then applies multimodal AI to automatically tag every creative element—including hooks, dialogues, characters, products, CTAs, and emotional triggers—and maps those tags directly to ROAS and other performance metrics. Beyond tagging, Segwise simplifies cross-network creative analytics by recognizing visual assets and clustering identical creatives across campaigns, enabling teams to build unified reports and dashboards without manual data wrangling. The platform includes automated creative fatigue tracking with custom thresholds and alerts to flag performance decline patterns, and a Creative Strategy Agent that auto-generates winning creative iterations grounded in performance data to counter fatigue at scale. Built for UA managers, creative teams, and growth leaders, Segwise eliminates hours of manual creative analysis while providing the data-backed insights needed to improve ROAS. The platform is SOC II Type 2 certified and offers a 7-day free trial requiring no engineering setup or credit card.
No explicit statement that customer content is used to train AI models. However, the platform uses 'multimodal AI for cr
No explicit statement that customer content is used to train AI models. However, the platform uses 'multimodal AI for cr
Moderate risk. Suitable for internal data but avoid confidential information.
No explicit statement that customer content is used to train AI models. However, the platform uses 'multimodal AI for creative tagging' and section 6.5 allows use of aggregated/anonymized data for service improvement, which could include model training. The lack of explicit opt-out or clear restriction on training creates moderate risk.
“Company may aggregate, collect and analyze information relating to provision, use and performance of Services and may use such information to develop and improve Services.”
Section 6.3 grants a revocable, non-exclusive license limited to providing Services, which is reasonable. However, section 6.2 grants perpetual, irrevocable, royalty-free rights to all Feedback for any business purpose including development and improvement, which is broad and concerning for user-generated insights.
“Customer grants Company a perpetual, irrevocable, royalty-free, fully-paid license to use and exploit all Feedback in connection with Company's business, including testing, development, maintenance and improvement”
Section 6.5 permits disclosure of aggregated and anonymized information to third parties. While anonymization reduces risk, the broad permission to share with third parties without explicit customer consent or control creates moderate risk.
“Disclosure of such information to third parties in aggregated and anonymized format.”
Section 3.5 clearly specifies a 75-day retention period with explicit permanent deletion after that period unless otherwise agreed. This is a safe, defined retention policy with deletion capability.
“Company retains Customer data for 75 days from date first received or generated. After this period, Company may permanently delete such data unless otherwise agreed in writing.”
Section 6.3 confirms Customer owns Customer Content, but Company retains all IP in Services and algorithms. Section 6.2's perpetual license to Feedback is problematic as it may capture customer insights and strategic input without clear ownership boundaries.
“Customer Content is owned exclusively by Customer. Customer grants Company a revocable, fully-paid, non-exclusive, worldwide license to copy, process and use Customer Content”
SOC II Type 2 certification is mentioned, and GDPR is referenced in privacy policy. However, no mention of HIPAA or ISO certifications. Coverage is partial but not comprehensive for enterprise requirements.
“SOC II Type 2 Certified. GDPR-mentioned in privacy policy.”
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