Quid is a data analysis tool that visualizes complex data sets, helping businesses uncover insights, trends, and relationships for strategic decision-making and market analysis.
NetBase Quid is an AI-powered consumer and market intelligence platform that enables enterprises to synthesize insights from billions of data points across social media, news, web content, and proprietary business data to understand brand perception, competitive positioning, and emerging market trends[1][3]. The platform leverages advanced natural language processing and generative AI to analyze consumer sentiment and emotion across 199 languages, automatically detecting nuanced signals like sarcasm and emoji meaning while identifying behavioral patterns and unexpected shifts in consumer behavior[1][3]. Key capabilities include real-time social media monitoring, customizable dashboards for competitive benchmarking, campaign performance measurement, trend analysis, and the ability to blend external data sources with internal operational data such as CRM records, product feeds, and customer support tickets[1][3][6]. NetBase Quid serves mid-market to enterprise organizations across marketing, customer experience management, reputation management, and competitive intelligence functions, with particular strength for businesses operating across multiple regions and languages[1][3]. The platform distinguishes itself through its expansive data coverage—drawing from more than 2 petabytes of indexed resources—and its sophisticated AI-enabled approach to sentiment and emotion analysis that extends beyond surface-level insights to reveal actionable intelligence on consumer attitudes and purchase intent[1][3]. Forrester recognized NetBase Quid as a leader in AI-enabled consumer intelligence platforms, awarding it the highest possible scores in six evaluation criteria including data sources, analytics and reporting, and product vision[3].
The Privacy Policy does not explicitly address whether user data from the public-facing website is used to train AI mode
No training opt-out mechanism was identified in the legal documents.
High risk across multiple dimensions. Only use with public, non-sensitive data.
The Privacy Policy does not explicitly address whether user data from the public-facing website is used to train AI models. While it mentions using technical information to 'enhance the Public Site, our products and services,' this language is vague and could encompass AI training. The policy notes that Quid Services (the paid product) are governed by a separate Customer Agreement, suggesting different protections may apply there, but the public site policy lacks clarity on AI training practices.
“[Privacy] 'Enhance the Public Site, our products and services' and 'Market Quid products and services to you' as uses of technical information, but no explicit statement on AI model training.”
The Terms of Service grant Quid an extremely broad, perpetual license over submitted information. The language explicitly states: 'unrestricted, irrevocable, non-exclusive, royalty-free, perpetual, worldwide, and fully transferable, assignable, and sublicensable right and license to use, copy, reproduce, modify, adapt, publish, translate, transmit, create collective or derivative works from, distribute, perform and display that information.' This covers any content submitted through the website.
“[ToS] 'unrestricted, irrevocable, non-exclusive, royalty-free, perpetual, worldwide, and fully transferable, assignable, and sublicensable right and license to use, copy, reproduce, modify, adapt, publish, translate, transmit, create collective or derivative works from, distribute, perform and display that information'”
The Privacy Policy explicitly discloses broad third-party sharing, including sharing with 'marketing and advertising partners' and 'website analytics providers' for cross-context behavioral advertising. The policy states personal information is 'sold or shared' with these parties. Additionally, information is shared with 'affiliates,' 'service providers,' and 'data management platforms' without strict DPA requirements mentioned for all categories.
“[Privacy] 'Categories of third parties to whom personal information is sold or shared for cross-context behavioral advertising: Marketing and advertising partners, website analytics providers' and 'Quid may share your information with its affiliates for its business purposes.'”
The Privacy Policy provides only vague retention guidance: 'The duration is limited to time necessary to fulfill the purposes for which the information was collected, in light of any restrictions or deletions you might request, as well as our need to address our legal obligations or rights.' This lacks specific timeframes and does not clearly address automatic deletion on account termination or backup retention practices.
“[Privacy] 'The duration is limited to time necessary to fulfill the purposes for which the information was collected, in light of any restrictions or deletions you might request, as well as our need to address our legal obligations or rights.'”
The Terms of Service explicitly state that users waive rights to submitted information and grant Quid broad sublicensable rights. The policy further states: 'By submitting information to us using this website, you waive any rights that you may have with respect to submitted information.' This means the company cannot assert exclusive ownership over content submitted through the website.
“[ToS] 'By submitting information to us using this website, you waive any rights that you may have with respect to submitted information. To the extent that you nevertheless retain the rights, you agree not to enforce them against us.'”
The Privacy Policy mentions GDPR compliance and references standard contractual clauses for data transfers, but does not provide evidence of SOC 2 Type II, ISO 27001, HIPAA, or other formal certifications. The Security section states only that 'Quid takes reasonable and necessary technical and organizational security measures' without detailing specific certifications or publishing a trust/security page.
“[Privacy] 'Quid takes reasonable and necessary technical and organizational security measures designed to protect against the unauthorized or unlawful use of your information' and 'Any international transfers of your personal data are made pursuant to appropriate safeguards, such as standard contractual clauses adopted by the European Commission.'”
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