Pollfish
Pollfish is a survey platform that enables businesses to gather real-time consumer insights through mobile surveys, helping them make informed decisions based on data-driven feedback.
Pollfish is an AI-powered survey platform designed to help businesses and researchers collect real-time consumer insights through mobile-optimized surveys deployed across multiple channels[1][2]. The platform streamlines the entire research workflow, from survey creation to data analysis, enabling teams to gather actionable feedback and make informed decisions quickly[6]. Key capabilities include an innovative AI Builder tool that generates professional-quality surveys from simple prompts and offers real-time modifications and optimizations[3], customizable question types ranging from rating scales to open-ended responses[1], advanced filtering and segmentation options to analyze results by demographics, location, employment status and other targeting criteria[2], and comprehensive data visualization and export functionality for granular insights[2]. Pollfish serves researchers, product teams, marketers, and enterprises running everything from quick pulse surveys to complex multi-country tracking studies[6], with particular value for organizations seeking to rapidly test concepts, measure customer satisfaction, gather employee feedback, and conduct brand research[7]. The platform differentiates itself through its researcher-focused design built by researchers for researchers[6], intelligent data quality controls that remove low-quality responses[7], team collaboration features including single sign-on and shared access[6], and pricing flexibility starting at $0.95 per complete response[3], making enterprise-grade research accessible to organizations of all sizes.
Sources
- [1] https://www.softwareadvice.com/survey/pollfish-profile/
- [2] https://www.pollfish.com/resources/blog/pollfish-school/the-pollfish-survey-results-dashboard-understanding-its-functionality-and-how-to-use-it/
- [3] https://www.pollfish.com/resources/blog/pollfish-school/all-new-pollfish-ai-builder-the-smarter-way-to-create-surveys/
- [6] https://www.pollfish.com
- [7] https://www.pollfish.com/resources/blog/pollfish-school/build-your-ideal-survey-with-survey-templates/
Pollfish does not explicitly state that user data is used to train AI models. However, the policy mentions using data fo
No training opt-out mechanism was identified in the legal documents.
High risk across multiple dimensions. Only use with public, non-sensitive data.
Pollfish does not explicitly state that user data is used to train AI models. However, the policy mentions using data for 'service improvement' and 'further internal analyses' without clear restrictions on AI training. The language is vague regarding whether survey responses or user data feed any machine learning pipelines.
“[Privacy] 'for further internal analyses and statistical purposes, related to the interaction between Pollfish and Users [legal basis of processing: legitimate interests]'”
Pollfish claims broad rights to user-generated survey responses and content. Survey data (including respondent answers) is shared with Researcher Clients, Mediation Partners, and 'Other Pollfish Clients' for multiple purposes including data brokerage, marketing, and analytics. The license appears perpetual and sublicensable to third parties without explicit restrictions on derivative use.
“[Privacy] 'We may provide Sociodemographic Data (along with certain Automatically Received Data) - but not any Content Data- to "Other Pollfish Clients" as described in section 3.2.2 above' and 'may sell or license Automatically Received Data to such clients (the "Other Pollfish Clients"). Such Other Pollfish clients may consist of data brokers, data aggregators, third-party advertisers, marketeers or data analysts'”
Pollfish explicitly shares user data with a broad ecosystem of third parties including Researcher Clients, Mediation Partners, Collaborating Advertisers, 'Other Pollfish Clients' (data brokers, data aggregators, marketers), Cloud Service Providers, Analytics Services, and explicitly states data may be 'sold or licensed' to third parties. The policy permits sharing with advertising networks and data brokers without strict DPA requirements for all sub-processors.
“[Privacy] 'may sell or license Automatically Received Data to such clients (the "Other Pollfish Clients"). Such Other Pollfish clients may consist of data brokers, data aggregators, third-party advertisers, marketeers or data analysts, interested in obtaining anonymous information about you' and 'The above-mentioned persons may on-sell the data they receive from us to further third parties, according to their privacy policies.'”
Pollfish states a 3-year retention period from collection date, after which data may be retained in 'fully de-identified form for statistical purposes only.' While a specific timeframe is provided, the policy allows indefinite retention of anonymized/de-identified data and does not clearly address deletion timelines upon account termination or explicit user request.
“[Privacy] 'We may retain your data to fulfill the purposes outlined in this Policy for three (3) years from collection date ("Retention Period"). After the expiration of the retention period we may retain the data in fully de-identified form for statistical purposes only.'”
Pollfish claims ownership and licensing rights over survey responses and user-generated content. The policy explicitly permits sharing, selling, and licensing of survey data (Content Data and Sociodemographic Data) to third parties including data brokers and marketers. Users do not retain exclusive ownership of their responses or generated content.
“[Privacy] 'we may sell or license Automatically Received Data to such clients (the "Other Pollfish Clients")' and 'We provide to our Researcher Clients Survey reports which include the Sociodemographic data, the Content Data and certain Automatically Received Data'”
Pollfish mentions GDPR compliance, Privacy Shield certification (though Privacy Shield is no longer valid), and references to CCPA compliance. However, no SOC 2 Type II, ISO 27001, or HIPAA certifications are mentioned. The policy references a GDPR-dedicated page but does not provide comprehensive security documentation or current compliance certifications.
“[Privacy] 'Pollfish has certified to the Department of Commerce that it adheres to the Privacy Shield Principles' and 'Pollfish complies with the CCPA (California Consumer Privacy Act)' and 'Where GDPR is applicable, Pollfish processes Personal Data in accordance with the GDPR requirements.'”
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