Onclusive is a media intelligence platform that helps businesses track and analyze their media coverage, providing insights into brand performance and audience engagement.
Onclusive is a comprehensive media intelligence platform that empowers PR, communications, and marketing professionals to monitor, analyze, and measure earned media impact across global channels, delivering actionable insights to prove ROI and optimize strategies.[1][2][3] Its core value lies in the proprietary Global Content Hub, which ingests over 3 billion pieces of content annually from 190 countries, combined with AI Sense technology for topic discovery, sentiment analysis, share of voice, and real-time alerts via features like Onclusive 360 and In Brief summaries.[1][7][8]
Key capabilities include customizable dashboards, historical search up to 12 months, cross-channel analytics for print, online, broadcast, and social media, competitor benchmarking, and integrated journalist/influencer databases for streamlined outreach.[1][2][4][5] Designed for communications teams, agencies, and enterprises, it supports use cases such as campaign tracking, reputation management, trend analysis, and executive reporting to connect media performance to business outcomes.[2][4][6]
What sets Onclusive apart is its self-service and managed monitoring options, unmatched content volume from a proprietary news crawler, and advanced AI innovations like predictive peak analysis and adaptive learning, providing deeper, more reliable insights than competitors focused on basic clipping or social listening alone.[1][3][4][7][8]
Sources
Documents do not explicitly state whether user data is used to train AI models. The DPA focuses on GDPR compliance for p
No training opt-out mechanism was identified in the legal documents.
Moderate risk. Suitable for internal data but avoid confidential information.
Documents do not explicitly state whether user data is used to train AI models. The DPA focuses on GDPR compliance for personal data processing but does not address AI training specifically. The Privacy Policy mentions service improvement and product updates but lacks clarity on whether training data is used for model development.
“[Privacy] 'improve our services to you' and 'provide you information on new features, partnerships, offers and training' - no explicit statement on AI model training.”
The ToS grants Onclusive broad IP rights over website materials but is ambiguous regarding user-generated content uploaded to the client area. The DPA clarifies that Onclusive acts as a processor for customer personal data but does not explicitly address licensing of non-personal business content or outputs generated by the platform.
“[ToS] 'Files uploaded to our client area may be downloaded or viewed by you, at our discretion, according to the settings of our client area' - vague on vendor rights to user content.”
The DPA requires subprocessors to be under written contracts with equivalent protections and provides a subprocessor list URL. However, the Privacy Policy states data may be shared with 'law enforcement or other public authorities' if required by law, and mentions transfer outside EEA under Standard Contractual Clauses. Sharing scope is partially controlled but not fully transparent.
“[DPA] 'Onclusive shall ensure that the arrangement between Onclusive and the Subprocessor is governed by a written contract including terms which offer at least an equivalent level of protection' and [Privacy] 'With law enforcement or other public authorities and regulators if required by law.'”
The DPA provides a structured deletion process: upon service cessation, data must be deleted or returned within 30 business days if requested within 5 business days post-cessation. However, the Privacy Policy uses vague language ('for as long as we need your data') and the DPA allows indefinite retention if required by law. Backup and legal hold periods are not clearly specified.
“[DPA] 'upon the date of cessation of any Services...Onclusive shall immediately cease all Processing' and 'within thirty (30) Business Days of the Cessation Date' delete or return data, but [Privacy] 'We will hold your personal data in accordance with applicable laws and for as long as we need your data.'”
The DPA clarifies that Onclusive acts as a processor of customer personal data and does not claim ownership of that data. However, the ToS asserts Onclusive owns all IP in website materials and published content. The documents do not explicitly address ownership of outputs generated by the platform (e.g., analytics, reports, insights).
“[DPA] 'Onclusive acts as a Data Processor' and [ToS] 'we are the owner or the licensee of all intellectual property rights in our site, and in the material published on it' - ambiguous on generated output ownership.”
The DPA demonstrates GDPR compliance framework with Standard Contractual Clauses and data processor obligations. The Privacy Policy references UK GDPR and Data Protection Act 2018 compliance. However, no SOC 2, ISO 27001, HIPAA, or other third-party security certifications are mentioned. Security measures are described as 'appropriate' but not independently verified.
“[DPA] 'Onclusive shall...implement appropriate technical and organisational measures to ensure a level of security appropriate to that risk' and [Privacy] 'We have appropriate security measures in place' - no specific certifications cited.”
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