Leonardo AI is a creative tool that generates high-quality images and designs from text prompts, enabling businesses to enhance visual content and streamline their creative processes.
Leonardo AI is a leading generative AI platform that transforms text prompts into high-fidelity images, 3D designs, visual effects, animations, and videos, empowering creators to streamline workflows from concept to production with unprecedented speed and precision.[1][2] Key features include state-of-the-art text-to-image and image-to-image generation, Realtime Canvas for interactive AI-assisted drawing, Motion for animating stills into dynamic clips, custom model training for personalized aesthetics, and Elements for layering styles like textures and lighting.[2][4][5]
It targets artists, designers, game developers, marketers, e-commerce businesses, educators, and film professionals, supporting use cases such as concept art, product visualizations, virtual reality assets, and interactive learning simulations.[1][3][4] What sets Leonardo AI apart is its comprehensive, integrated suite—including fine-tuned community models, native ChatGPT prompting, AI Canvas editing, and enterprise scalability—offering unmatched customization, style consistency, and a standalone web/mobile app experience unlike Discord-based competitors.[2][4]
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Free subscribers' outputs are owned by Leonardo and can be used for training AI models. Paid subscribers' private conten
No training opt-out mechanism was identified in the legal documents.
High risk across multiple dimensions. Only use with public, non-sensitive data.
Free subscribers' outputs are owned by Leonardo and can be used for training AI models. Paid subscribers' private content has some protection but public content explicitly grants Leonardo broad rights including training. The terms state Leonardo can use public content for 'training AI models, developing new offerings, or for any commercial purpose.'
“[ToS 8.6] 'You grant us a non-exclusive, irrevocable, perpetual, royalty-free, worldwide and transferable right and licence to use, reproduce, modify, copy, process, adapt, publish, transmit, create derivative works of, publicly display and distribute any Public Content for providing, maintaining, promoting and improving the Services, including training AI models'”
Free subscribers assign all IP rights in outputs to Leonardo with no restrictions. Paid subscribers retain ownership but grant Leonardo perpetual, irrevocable, worldwide, transferable sublicensable rights to public content for any purpose including commercial use and derivative works. This is a broad, perpetual license.
“[ToS 8.7] 'If you are on one of our free Subscriptions (Free Subscriber), as between the Parties, ownership of all Intellectual Property Rights in any Output you, or your Authorised Users, create while using the Platform will vest in us upon creation' and [ToS 8.6] 'transferable right and licence to use, reproduce, modify, copy, process, adapt, publish, transmit, create derivative works'”
ToS mentions sharing with 'related companies' and 'service providers' but lacks detail on specific categories or DPA requirements. Privacy Policy and DPA are referenced but not provided for full assessment. No explicit prohibition on advertising or analytics partners sharing user content.
“[ToS 10.6] 'We may need to disclose Personal Data to third parties, such as our related companies or our service providers (for example, IT and administrative service providers and our professional advisors)' and [ToS 10.4] 'our Data Processing Addendum applies' (not provided)”
ToS states accounts inactive for 12+ months may be deleted with prior notice, but no clear retention periods for active accounts or data types are specified. Backup retention and deletion timelines are not addressed. The 12-month inactivity deletion is the only concrete retention rule provided.
“[ToS 3.7] 'If you have not used your Account for an extended period of time (12 months or more of inactivity), we may close and permanently delete your Account. You acknowledge and agree that this means you will lose any Content you generated. We will notify you via the email address you provided when creating your Account prior to deleting your Account.'”
Paid subscribers own outputs (with assignment of Leonardo's rights), but this ownership is subject to public/private content distinctions and Leonardo retains broad sublicensable rights to public content. Free subscribers have no ownership—Leonardo owns all outputs. The split tier approach and broad public content rights create ambiguity.
“[ToS 8.3] 'If you are on one of our paid Subscriptions (Paid Subscriber), as between the Parties, subject to your compliance with these Terms and to the extent permitted by law, ownership of all Intellectual Property Rights in any Content you, or your Authorised Users, create while using the Platform will vest in you upon creation' vs [ToS 8.7] free tier ownership vests in Leonardo”
ToS references a Data Processing Addendum and Privacy Policy but does not provide them or detail compliance certifications (SOC 2, ISO 27001, GDPR, HIPAA). No security documentation, trust page, or formal compliance claims are visible in the provided ToS excerpt.
“[ToS 10.4] 'our Data Processing Addendum applies' and '[ToS 10.3] 'in accordance with our privacy policy, (available on our website), and Applicable Privacy Laws' (specific certifications not stated in ToS)”
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