Guru is a knowledge management tool that helps teams create, share, and access information seamlessly, enhancing collaboration and ensuring everyone has the right information at their fingertips.
Guru is an AI-powered knowledge management platform that serves as a centralized source of truth for organizations, enabling teams to create, organize, and access company information seamlessly while maintaining accuracy through automated verification workflows[2][3]. The platform delivers proactive AI suggestions and agentic search capabilities that retrieve, reason, and respond with contextually relevant knowledge, complemented by features like Knowledge Agents (specialized AI assistants for different departments), browser extensions for in-context access, and real-time collaboration tools including shared drafts and verification processes[2][4][8]. Guru is particularly well-suited for customer support teams, remote organizations, tech companies, and enterprises with compliance requirements—including those operating across multiple countries—who need reliable, permission-aware knowledge delivery integrated directly into their existing workflows like Slack, Microsoft Teams, and Salesforce[3][5][6]. What sets Guru apart is its emphasis on knowledge quality automation, answer explainability with citations and reasoning steps, and its ability to continuously verify and maintain trusted content while keeping humans in control, alongside advanced analytics that track usage patterns and identify knowledge gaps to drive organizational improvement[4][6]. The platform combines ease of use with sophisticated customization options, including granular permissions, API access, and HRIS integration, making it scalable for organizations of all sizes seeking to eliminate information silos and reduce time wasted searching for answers[2][3][4].
Guru explicitly states that private ML/AI models are trained solely on customer content for that customer's exclusive us
No training on user data means no opt-out is necessary.
Moderate risk. Suitable for internal data but avoid confidential information.
Guru explicitly states that private ML/AI models are trained solely on customer content for that customer's exclusive use, and that they will not use content to train publicly available models. This is a strong, enterprise-friendly protection.
“[ToS] "We may train private (or personalized) ML or AI models exclusively for your use. These models are trained solely on your Content...We will not...use your Content to train any publicly available machine learning or artificial intelligence models."”
Guru grants itself a broad worldwide royalty-free license to use content for service provision and improvement, including hosting, backup, storage, processing, and analysis. While they disclaim selling content to third parties, the license scope for service improvement and analytics is somewhat broad and could be concerning.
“[ToS] "You grant Guru, and its affiliates, employees, agents and contractors, a worldwide, royalty-free right to use your Content: (i) to provide the Service to you; and (ii) as otherwise permitted under these Terms...to host, backup, store, display, process, reproduce, analyze, transmit and otherwise make your Content available."”
Guru shares content with service providers and subcontractors under confidentiality obligations, and collects aggregated/anonymized analytics data that may be shared. While they state content won't be sold to third parties, the sharing with 'affiliates' and 'partners' for service delivery is somewhat vague, and analytics sharing is permitted.
“[ToS] "We will not sell your Content to a third party, nor will we share your Content with any third party except in support or facilitation of the provision of the Service." [Privacy] "We may share your personal information with other third parties (such as trusted contractors or service providers)...such third parties' use of your information will be bound terms which are substantially similar to this Privacy Policy."”
Guru deletes content 90 days after termination, which provides a reasonable window but is not immediate. The policy states deletion occurs 'promptly after ninety (90) days has elapsed,' and backup retention periods are not explicitly detailed, creating some ambiguity.
“[ToS] "Guru will delete your Content from the Service promptly after ninety (90) days has elapsed from date of expiration or termination." [Privacy] "We retain your personal information to the extent it is necessary for the purpose for which it was collected...subject to exceptions as discussed in this policy or under applicable law."”
Guru explicitly states that all right, title, and interest in the Service remain with Guru, but Content is owned by the customer. The company disclaims ownership of outputs and acknowledges customer ownership of generated content.
“[ToS] "All right, title, and interest in and to the Service (excluding Content, which is owned by you)...are and will remain the exclusive property of Guru." [ToS] "Outputs may not be unique and the AI Tools may generate the same or similar output to other users...Outputs may not qualify for intellectual property protection."”
The documents do not explicitly mention SOC 2, ISO 27001, HIPAA, or other major compliance certifications. While Guru claims 'commercially reasonable' security measures and references GDPR compliance for EU users, formal certifications and a dedicated trust/security page are not documented in the provided materials.
“[ToS] "We will implement commercially reasonable measures which are designed to safeguard and protect the security, confidentiality and integrity of information that you provide to or through the Service." [Privacy] "The security of your information is important to us. We've adopted commercially reasonable physical, managerial, and technical safeguards."”
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