Exactly.ai
Exactly.ai trains a private AI image generator on your brand's signature style, enabling creative teams to produce on-brand visual assets at scale without lengthy iteration cycles. Upload 10 reference images, then generate hundreds of variations, animations, and compositions instantly while maintaining full ownership and commercial rights to outputs. Used by design teams at Google for Startups, Shopify, Notion, and Revolut to reduce production timelines from months to days.
Exactly.ai is a private AI image generator designed for creative teams and enterprises that need to produce on-brand visual assets at scale without sacrificing consistency or ownership. The platform works by training a dedicated AI model on 10 reference images of your brand's signature style, then generating hundreds of variations, animations, and compositions instantly while maintaining full commercial rights to all outputs. Core capabilities include style transfer and fine-tuning, an Instruct mode for regenerating specific image sections while preserving composition, and one-click animation with granular timeline control supporting multiple video models. The tool distinguishes itself through its emphasis on privacy—brand styles are hosted in secure, isolated slots and never shared with third parties—and measurable productivity gains, with teams reporting a reduction from 12+ hours of traditional illustration work to just 1 hour using the AI copilot workflow. Exactly.ai serves tech, e-commerce, financial services, and other industries, with case studies from organizations like Aspora, inDrive, and Sennep demonstrating impact on rebrand timelines and production costs. Pricing ranges from a $108/month e.studio seat with limited style access to a $275/month on-brand style plan with 8K downloads and vectorization, plus enterprise options with API access and custom solutions.
The provider explicitly grants a perpetual, irrevocable, worldwide license to use, reproduce, modify, and create derivat
No training opt-out mechanism was identified in the legal documents.
High risk across multiple dimensions. Only use with public, non-sensitive data.
The provider explicitly grants a perpetual, irrevocable, worldwide license to use, reproduce, modify, and create derivative works from Creator Content. This broad license enables training on user content without meaningful restrictions.
“User hereby grants Company a perpetual, irrevocable, worldwide, non-exclusive, royalty-free, sub-licensable and transferable license to use, reproduce, distribute, modify, edit, adapt, publish, translate, incorporate, prepare derivative and collective works utilising...the Creator Content”
The license granted by users is extremely broad - perpetual, irrevocable, worldwide, sub-licensable, and transferable. Users also waive moral rights. This is one of the most expansive content licenses possible.
“perpetual, irrevocable, worldwide, non-exclusive, royalty-free, sub-licensable and transferable license...Creator hereby waives (or warrants that the owner of such Creator Content has expressly waived) any and all 'moral rights'”
Data is explicitly shared with third-party service providers for hosting, storage, processing, and generation. The company uses Payment Providers and other third parties without granular user control.
“The Company may use third-party service providers to operate and support certain features of the Platform, including but not limited to hosting, storage, processing, and generation technologies...their data, including Creator Content, usage information, and technical metadata, may be processed and stored by such third parties”
User content is retained indefinitely unless deleted by the company. After 12 months of inactivity, content may be deleted, but there's no guaranteed deletion timeline and users cannot force deletion of their data.
“Any Content created by the User may be deleted by the Company 12 months after the User's last activity...After twelve (12) months of inactivity, all User Content, including Style Models and Generations, may be deleted by the Platform”
IP ownership is complex and unfavorable to users. For Private Style Models, users only own IP rights after purchasing an Image License. For Public Style Models, the company reserves rights to modify them. Creator Content ownership is retained but licensed broadly to the company.
“Intellectual Property Rights in an Image generated using a Private Style Model shall vest in the Style Model Creator only upon the successful purchase of a valid Image License...the Company reserves the right to modify the Style Model as necessary at its sole discretion”
The agreement mentions GDPR, UK DPA 2018, and CCPA compliance in the Privacy Policy, but does not explicitly reference SOC2, HIPAA, or ISO certifications. Compliance is stated but certification status is unclear.
“The Company's processing of Personal Data is governed by its Privacy Policy, which includes provisions to ensure compliance with the GDPR, the UK Data Protection Act 2018, and, where applicable, the CCPA”
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