Chorus.ai is a conversation analytics platform that captures and analyzes sales calls, providing insights to improve sales performance and customer interactions.
Chorus.ai is a leading conversation intelligence platform, now part of ZoomInfo, that automatically records, transcribes, and analyzes sales calls, video meetings, and emails to deliver actionable insights that enhance sales performance and customer relationships.[5][6] Its core value proposition lies in transforming raw conversation data into structured intelligence, identifying winning behaviors like optimal talk-listen ratios, competitor mentions, sentiment analysis, and key topics to replicate top performer strategies across teams.[2][3]
Key features include AI-powered contextual trackers, proactive coaching recommendations, deal momentum indicators, performance benchmarks, and seamless integrations with CRMs like Salesforce and HubSpot, collaboration tools such as Slack and Zoom, and dialers like Outreach.[3][5] Designed for B2B revenue teams, sales managers, and leaders at high-growth companies like Adobe and Zoom, it supports use cases such as accelerating new hire ramp times, refining messaging, improving win rates, and forecasting with greater accuracy.[2][5]
What sets Chorus.ai apart is its sophisticated use of natural language processing and machine learning to capture nuances like tone and collaborative language patterns, providing contextual, CEO-accessible reports that drive methodology adherence and bottom-line impact in a competitive market alongside tools like Gong.[1][4]
Sources
Chorus.ai explicitly states it uses Customer Data to train its AI models. The ToS permits Provider to use Customer Data
Chorus.ai explicitly states it uses Customer Data to train its AI models. The ToS permits Provider to use Customer Data
High risk across multiple dimensions. Only use with public, non-sensitive data.
Chorus.ai explicitly states it uses Customer Data to train its AI models. The ToS permits Provider to use Customer Data 'to train the artificial intelligence of Provider's software to enhance its service offerings' with only a perpetual, irrevocable license granted by the customer. No opt-out mechanism exists, and this applies to all tiers.
“[ToS] 'Customer hereby grants to Provider a non-exclusive, perpetual, irrevocable, royalty-free, worldwide license to...use and display...Customer Data to train the artificial intelligence of Provider's software to enhance its service offerings to Customer.'”
The license granted by customers is perpetual, irrevocable, and worldwide, allowing Provider to use Customer Data for AI training and other purposes. Provider retains broad rights to modify, reproduce, and distribute Customer Data incorporated into Aggregated Data indefinitely, with no termination of rights upon account deletion.
“[ToS] 'Customer hereby grants to Provider a non-exclusive, perpetual, irrevocable, royalty-free, worldwide license to reproduce, distribute, modify, and otherwise use and display...Customer Data to train the artificial intelligence of Provider's software.'”
Chorus.ai shares data with Service Providers, business partners, affiliates, and advertising partners. While some controls exist (Service Providers must maintain confidentiality), the Privacy Policy permits sharing with 'business partners,' 'affiliates,' and 'interest-based advertising' partners. Aggregated Data is shared broadly with no restrictions mentioned.
“[Privacy] 'We may share your Personal Information with third-party contractors, partners, vendors, and providers...Service Providers...We may also share this information for marketing or sales purposes...with third-party advertising partners.'”
Retention periods are vague. The Privacy Policy states data is retained 'as long as needed' and 'as necessary to comply with legal obligations,' but provides no specific timeframes. The ToS requires deletion of Personal Information on request but allows Provider to retain data on backup media if 'not reasonably able' to delete it.
“[Privacy] 'Chorus AI retains the Personal Information we process...for as long as needed to provide services...as necessary to fulfill the purpose(s) for which it was collected.' [ToS] 'Provider will continue to protect such Personal Information in accordance with the terms of this Agreement until such time that it can reasonably return or securely dispose of such Personal Information.'”
Provider claims ownership of Deliverables (outputs) and retains all IP rights except for Customer Data included therein. While customers receive a license to use Deliverables, Provider owns the outputs and can use them to improve services. Customers cannot assert exclusive ownership over generated content.
“[ToS] 'Provider is, and shall be, the sole and exclusive owner of all right, title, and interest in and to the Deliverables, including all intellectual property rights therein (except for any Customer Data included therein).'”
No specific compliance certifications (SOC 2, ISO 27001, GDPR, HIPAA) are mentioned in the provided documents. The ToS references a 'Cyber Incident Response Plan' effective March 26, 2024, and the Privacy Policy mentions 'reasonable security measures' and 'administrative, technical, and physical safeguards,' but no formal certifications are documented.
“[ToS] 'Provider has adopted a cyber incident breach response plan, effective as of March 26, 2024, in accordance with accepted industry standards.' [Privacy] 'We take steps to ensure that your Personal Information is treated securely...Our security program includes administrative, technical, and physical safeguards.'”
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