Brand24
AI social listening platform with anomaly detection, NLP sentiment analysis, and an AI Brand Assistant trained on your mentions data.
Brand24 is an AI-powered social listening platform that monitors brand mentions across 25 million online sources in real time, including social media, news, blogs, videos, forums, podcasts, reviews, and more. The platform uses advanced natural language processing to analyze sentiment across 108 languages, distinguishing between positive, negative, and neutral mentions while detecting nuanced expressions like sarcasm. Its anomaly detection system alerts users immediately to critical spikes or emerging conversations, ensuring brands never miss important moments. The AI Brand Assistant, trained on a customer's own mentions data, distills large volumes of brand conversations into actionable insights through word clouds and contextual analysis. Brand24 tracks activity across X, Facebook, Instagram, YouTube, LinkedIn, TikTok, Reddit, Spotify, and dozens of other platforms, making it suitable for reputation management, competitive benchmarking, PR measurement, and customer insight discovery. With over 4,000 brands using the platform and 25 billion+ mentions delivered across 154 countries, Brand24 serves organizations of all sizes seeking to understand brand awareness, measure marketing reach, and stay ahead of reputation risks.
No explicit statement prohibiting AI training on user content. While the service monitors public data and customer input
No explicit statement prohibiting AI training on user content. While the service monitors public data and customer input
Moderate risk. Suitable for internal data but avoid confidential information.
No explicit statement prohibiting AI training on user content. While the service monitors public data and customer input is mainly keywords, the absence of a clear opt-out or prohibition for training purposes creates moderate risk, especially given the AI-powered nature of the platform.
“Platform uses AI for sentiment analysis and NLP monitoring. Service is monitoring of publicly available data (brand mentions) — customer input is mainly keywords.”
No explicit content license terms provided in the excerpt. The terms state user data/reports are user's property, but lack detailed language about what rights Brand24 retains to process, analyze, or use customer-provided keywords and monitoring data.
“Brand24 owns the platform and technology. User data/reports are User's.”
Sub-processors are used and listed in Privacy Policy, but the excerpt does not detail what data is shared, with whom, or for what purposes. Moderate risk due to lack of transparency in this summary.
“Sub-processors list available in Privacy Policy.”
Clear data retention and deletion policy. Data retained during service; after termination, users can export within 14 days, then operator deletes it. This provides good control and transparency.
“Data retained during services. After termination, User may export Personal Data within 14 days, then Operator deletes it.”
Clear IP ownership: Brand24 owns platform/technology; user owns their data and reports. This is favorable for enterprise customers.
“Brand24 owns the platform and technology. User data/reports are User's.”
GDPR compliance mentioned for EU clients, but no mention of SOC2, HIPAA, or ISO certifications. Partial compliance framework creates moderate risk for enterprises requiring comprehensive certifications.
“GDPR compliance for EU clients (Section VIII applies to EU only). Sub-processors listed in Privacy Policy.”
Track and measure your AI tools with Olakai's observability platform.
Explore Olakai